Decorex 2026: 6 Brands to See, Plus an Insider Look at the VIP Lounge
There is a particular danger at a design fair: leaving with a phone full of photographs and very little understanding of why anything caught your eye.
At Decorex, the more useful question is what deserves a closer look. How is that metal finished? Why does a table feel substantial without overpowering its surroundings? Can outdoor seating be comfortable enough to become somewhere you genuinely spend an evening?
Decorex 2026 takes place at Olympia London from 11–14 October. Ahead of opening, our edit brings together five brands worth seeking out, followed by an insider look at Claudia Dorsch’s VIP Lounge and the makers contributing to it.
The thread connecting them is material character, proportion and the relationship between an object and the room around it.
What We Are Looking for at Decorex This Year
Decorex’s forecast for 2026 points towards tactile interiors, expressive furniture, warmer colours and a renewed interest in craftsmanship. Its earlier forecast identified modern heritage, bespoke work and British makers among the directions emerging from the 2024 show.
Our reading is that the interesting development lies in how these ideas come together. A room can have strong character through a few decisive choices: a stone table with enough visual weight to anchor seating, metalwork with depth to its finish, or lighting that gives a wall a rhythm.
For us, that is a useful way to approach trends. Which pieces improve the architecture and the experience of living in it?
1. Sunday Jubilee: Stone Coffee Tables in the VIP Lounge
Where to look: Claudia Dorsch’s VIP Lounge, subject to VIP access.
Sunday Jubilee’s stone coffee tables will be displayed in the 2026 VIP Lounge, where Claudia Dorsch’s concept, Back to the Future – The Chalet Reimagined, brings Alpine references into a contemporary interior.
There is a personal connection here: Gabriele is consulting Claudia on the lounge design, and we have collaborated with Sunday Jubilee on the coffee tables being displayed.
A coffee table does more spatial work than it is often given credit for. Its footprint determines the distance between seats; its height affects how comfortably someone reaches for a drink; its mass can steady an arrangement of softer upholstery.
The brand’s wider collection offers a useful example in the Rosso Block Coffee Table, made from burgundy marble and available in custom materials and dimensions.
What interests us is the relationship between simple geometry and irregular stone veining. The outline provides order, while the material supplies movement. A deep wine colour also offers a way to introduce richness without adding another pattern.
In the lounge, look at the tables in relation to the seating. Does their scale hold the group together? How much space remains around them? That is where a sculptural object becomes part of an interior.
For a special GJ discount on Sunday Jubilee tables, email info@gjinterior.studio with the subject “Sunday Jubilee | Decorex”. We’ll share the offer details and help with your order.
2. NOVOCASTRIAN: Shipbuilding Translated into Furniture
Where to look: Claudia Dorsch’s VIP Lounge, subject to VIP access.
NOVOCASTRIAN will present its Propeller Console and Carvel Cabinet, alongside the debut of a new product. The studio makes furniture and lighting by hand in Northern England, drawing on the manufacturing heritage of the North East.
Its Propeller collection has a documented connection to the sweeping blades of ships’ propellers and the Art Deco era of the ocean liner. The reference explains why engineering, curved form and polished material sit together in the work.
Our interest is in what happens when an industrial idea enters a domestic room. A console can bring structure to a hallway, but its supports and silhouette also determine whether that hallway feels open or obstructed.
Look beneath the top, around the edges and at the junctions. How does the base carry the piece? How does the finish change as you move around it?
These are details a frontal photograph can flatten. They are also the difference between buying a recognisable shape and understanding the object.
3. Bronzetto: The Difference Between Brass and a Brass-Coloured Finish
Where to look: Bronzetto’s exhibition stand; check the current event directory.
Florentine maker Bronzetto returns to Decorex with handcrafted brasswork, collections, finishes and customisation options. Founded by Antonio Calcinai in 1963, the business has developed from an artisan workshop into a company combining craft with technologies including CNC milling and 3D printing.
That combination matters. Craft is often discussed as though innovation threatens it, yet new tools can help a workshop develop forms and solve technical problems.
From an interior architect’s perspective, brass is particularly interesting because “brass” alone tells us very little about the effect. Surface texture, reflectivity and tone determine whether a fitting becomes a bright accent or a quieter part of the room.
Ask to compare finishes. Examine how light catches an edge and how a handle feels in the hand. A small piece of metalwork can repeat throughout a home, linking doors, joinery and lighting. Get its character right and it becomes part of the architectural language.
4. The Soho Lighting Company: Lighting with Architectural Restraint
Where to look: the brand’s stand, check the current event directory.
The Soho Lighting Company’s 2026 preview announces a new Architectural Collection and a closer look at its Kinetic Technology, with a more pared-back direction for the exhibition.
That makes it worth visiting with a practical question: how much visual presence does a room need from its lighting?
A pendant may establish the centre of a seating group. A wall light can repeat along a corridor and give it rhythm. Elsewhere, illumination needs to draw attention to a surface or an artwork.
We will be looking for the relationship between the fitting and the light it produces. Check where the source is visible, how light spreads across a surface and what happens at seated eye level. Ask about dimming and control compatibility too.
Good lighting decisions begin with how a room will be used. The decorative object is one part of that decision.
5. Nth Degree: Treating the Terrace as a Room
Where to look: Stand C60.
Nth Degree’s preview centres on outdoor living through tactile fabrics, natural materials and relaxed furniture silhouettes.
The architectural opportunity is at the threshold. When the doors open, does the terrace extend the living room’s sightlines and seating arrangements? Or does it feel like an unrelated collection of furniture beyond the glass?
A consistent material palette can connect the two, but proportion matters just as much. Outdoor seating needs to support conversation, leave a clear route through the space and work with the scale of the planting.
This is a stand where sitting down is part of the research. Test the seat depth and back support. Ask about drainage, cleaning, covers and winter storage.
Comfort has consequences: it determines whether an outdoor room becomes somewhere people gather or something they admire through the window.
6. Nordfixus: Doors and Windows as Part of the Architecture
Nordfixus approaches doors and windows as architectural elements rather than simply functional openings. Their systems are designed to connect interior and exterior spaces while balancing proportion, natural light, material and performance.
From an interior architecture perspective, we are interested in how the frame, opening size and detailing affect the experience of a room. Larger areas of glazing can completely change the relationship with a garden or landscape, while carefully considered doors can create stronger transitions between spaces.
At Decorex, look closely at the profiles, junctions, handles and finishes. These quieter details determine whether a door or window feels like an addition to the architecture or an integral part of it.
Beyond the Stands: Explore Claudia Dorsch’s VIP Lounge
If you have VIP access, make time for Claudia Dorsch’s Back to the Future – The Chalet Reimagined. The lounge combines familiar Alpine references with contemporary engineering and traditional craftsmanship.
It offers something individual exhibition stands cannot: the opportunity to see pieces from different makers working together as one interior.
Alongside Sunday Jubilee’s tables, look out for Nordfixus’s steel-framed doors and windows. Their slender profiles introduce a different architectural rhythm: solid frames outline transparent surfaces, defining boundaries while allowing views to continue between spaces.
This is where glazing becomes more than a practical opening. The spacing of the frames, the proportions of each pane and their relationship to surrounding joinery can change how a room reads. Against the chalet’s warmer materials, the steelwork provides a sharper counterpoint.
For a special GJ discount on Nordfixus doors and windows, email info@gjinterior.studio with the subject “Nordfixus | Decorex”. We’ll share the offer details and discuss your project requirements.
Other lounge collaborators include Cameron Design House and Terzani for lighting, Arte and House of Hackney for wallcoverings, and Dedar and Pierre Frey for fabrics.
Look beyond the individual objects. Notice how the tables establish gathering points, how the glazing frames views, and how light changes the surfaces around it. Then take a seat. A lounge designed around conversation deserves to be experienced at a slower pace.
At GJ Interior Design Studio, we are interested in the connection between architectural clarity and emotional intelligence: a table that brings people together, a handle that rewards daily use, a terrace arranged for an unhurried evening.
At Decorex this year, look closely, ask how things are made and sit down occasionally. The most useful discovery may be a detail you would otherwise have walked past.
Planning your visit: Decorex 2026 runs from 11–14 October at Olympia London. The VIP Lounge requires the appropriate VIP access.
Journal notes
Event: Decorex 2026
Location: Olympia London, United Kingdom
Focus: Interior design, furniture, lighting, materials & craftsmanship
Featuring: Sunday Jubilee, NOVOCASTRIAN, Bronzetto, The Soho Lighting Company, Nth Degree & Nordfixus
Published: 2026